Zeca, an Italian producer of garage equipment, was about to launch a new LED Rechargeable Lamp, specifically thought for the garage mechanics. The new packaging had to convey the high quality and hi-tech solutions adopted for this innovative tool. This was the first LED lamp equipped with a light diffuser and a wireless induction base charger. The idea of a packaging with a triangular base that could also work a podium display was definitely a winner.
Project role:
Art Director, Designer
Company:
Zeca
Agency:
FFF, Torino
Italy