A new brand of casualwear

We’ve been asked to develop the identity of a new brand of casualwear clothing inspired by the outdoors and a spirit for adventure targeted to young adults informed about international tendencies..Working closely with the client and the stylist we came up with a concept inspired by the heroic age of international exploration and discovery of Antartica. A fictional establishment set in the extreme boundaries of nineteenth century era of exploration and discovery of Antartica was developed for the occasion. We’ve been involved in every step of the branding providing material for the website, corner-shops, packaging, labelling and tags. Thank to Polosur, we have become fanatic readers of Amundsen and Scott heroic adventures.