A study for the rebranding of an Italian classic.
We went for a strong brand that would stand out on the shelf. The genuineness and freshness of the product is all in the brand, expressed by the produce box that incorporates the new Ortolina inscription.
In order to make the brand stand out, we made a big red seal resembling the Rodolfi brand, creating a family signature link. We represented the product’s genuineness and freshness through the Orchard Effect: a simple old style illustration that interacts with the photographic representation of the tomato.