In 2024 the MERA corporate identity has been completely renewed.
MERA is a significant player in the food and beverage concessions industry, particularly within non-traditional venues such as airports and cruise ports.
Its extensive reach across 18 terminals and 2 cruise ports in 5 countries, along with a portfolio of over 50 brands, showcases its significant footprint in the industry.
Operating with innovation and modernity while upholding core values like Passion, Reliability, Integrity, and Flexibility suggests a commitment to both excellence in service and ethical business practices.
We developed the new identity with the purpose of increasing recognisability and better communicate the company values and its innovative approach.
The MERA rebranding marks the dawn of a transformative era, poised for a vibrant future fueled by innovation and growth.
The main element is light: an epic sunrise, the emblem of the promising times ahead.
The colors: While maintaining MERA green as the primary color, it has been reimagined within two harmonious gradients. These gradient tones not only reflect a positive and contemporary outlook but also signify MERA’s commitment to a sustainable future.
The type: MERA now adopts an all-lowercase and bold format, embodying an approachable and modern aesthetic. The custom-designed typeface incorporates rounded shapes and a unique style, emphasizing the company’s core values and setting the tone for a forward-thinking identity.