This is a study for the new professional line of dairy products specifically aimed at restaurant and pastry chefs.
I developed a vintage /heritage look & feel based on a warm background juxtaposed to a palette of pastel colors for the giant Granarolo drinking G that would somehow evocate the 50/60s economic boom as the golden era of Italian dairy products. The pastel colors identify the subcategories, while the giant drinking G stands for Granarolo Guarantee on dairy raw material. In order to make it easier for professionals to immediately identify the product in their pantry I developed a sober, no frills, layout with the item’s infos well ordered and easy to read, inspired by automotive spare parts packaging.
Art Director, Designer