Buitoni, Italy’s leader of fresh pasta and ready to use dough, needed a new, fresh and user-friendly image for its vast catalogue of dough products.
Our winning solution was to characterize the dough line with a dynamic and highly recognizable “dough swoosh” attached to a classic rolling pin forming a distintive system able to create a strong brand area separated from the visual that would stand out on the shelf for the years to come.
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