Restyling an historic brand
Since 1949 Atlas has been a cornerstone in the Italian educational publishing. Working on its brand restyling has been a real challenge and a great honor.
The objectives of the intervention were the rationalization and restyling of the overall identity and the creation of a strong graphic system for publications.
We worked on a balance between the existing brand recognition and the need to improve readability on a both paper and digital platforms and visual appeal.
We developed a highly recognizable system, able to work on a high number of very diverse publications ranging from Chemistry to History, always putting knowledge at its center.