Asteria Fine Italian Jewelry

Brand Identity

A contemporary Italian jewelry house crafting luxury upscale collections distinguished for originality and innovation was in serious need of an identity that would well communicate its philosophy: Italian craftsmanship, luxury design and creative flair.

We decided to go for a timeless classic feel, something immediately recognizable as luxury: a mirrored A signature. Using silver hot foil printing combined with silver metallic ink we were able to obtain a fashionable yet tasteful effect that would define the brand’s very own perception.

Since then a close collaboration has been developed in which we accompanied the client in every aspect of its visual identity: brochures, packaging, website and advertising.