brand & packaging

Due Punti D-Sign developed the brand identity and packaging system for a new line of amaranth based products intended for the healthy & organic foods U.S. market which will be distributed throughout the Supermarket chains Whole Foods, Trader Joe, Sprouts, Clarks, Jimbo’s, etc.
Amaranday comes from the selection of the finest seeds and it is grown in Mexico, the land of the original Aztec crop.
We worked with bright amaranth and green colors to strongly identify the brand with the health consciousness and environment awareness of the final user. We used hand-drawn typography and a worn-out logo treatment to evoke a sense of genuine, honest and somehow pure quality.
The whole image wants to be fresh and reassuring. Easy health food, ready to eat.