We’ve been contacted by our friends from Rinascimento to develop a strong, recognizable brand and a hi-impact packaging for a brand new Italian coffee, thought to allure the coffee capsule consumer. In a market where capsules are gaining more and more popularity, and where the low-end clones are slowly eroding the leaders share, Rinascimento wanted to be perceived as an honest and genuine small company dedicated to high quality coffee.
We opted for a cozy, colorful lo-tech approach, something human and reassuring that would look good in the kitchen by the espresso machine. We deliberately put Rinascimento in contraposition with the market leaders cold, hi-tech luxury feel.